Marketing Warfare

ISBN-10: 0070527261
ISBN-13: 9780070527263
Edition: 1998
Authors: Al Ries, Jack Trout
List price: $16.95 Buy it from $3.00
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Description: By applying winning military strategies to marketing situations, the authors draw persuasive battle plans to illustrate that the true nature of successful marketing is outwitting, outflanking and outfighting your competitors.

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Book details

List price: $16.95
Copyright year: 1998
Publisher: McGraw-Hill Companies, The
Publication date: 11/22/1997
Binding: Paperback
Pages: 216
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.594
Language: English

By applying winning military strategies to marketing situations, the authors draw persuasive battle plans to illustrate that the true nature of successful marketing is outwitting, outflanking and outfighting your competitors.

Introduction: Marketing is war
2500 years of war
The principle of force
The superiority of the defense
The new era of competition
The nature of the battleground
The strategic square
Principles of defensive warfare
Principles of offensive warfare
Principles of flanking warfare
Principles of guerrilla warfare
The cola war
The beer war
The burger war

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