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| Preface | |
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| Acknowledgments | |
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| Introduction | |
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| Introduction to Internet Commerce | |
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| The Big Picture | |
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| New Meanings for a New World | |
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| Buying and Selling | |
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| (Digital) Value Creation | |
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| New Intermediaries' Arrival | |
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| Opening Digital Markets | |
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| The Internet Effect | |
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| The Evolution of Electronic Commerce | |
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| Business-to-Business versus Business-to-Consumer Electronic Commerce | |
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| Comparison of Traditional Electronic Commerce with Internet-Driven Electronic Commerce | |
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| The Future of EDI: Open, Lighter, and Cheaper | |
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| The Role of Intranets | |
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| Do-It-Yourself Market Size Assessment | |
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| Business Catalysts | |
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| Distribution Costs and Value Chain Inefficiencies | |
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| Costs of Business Transactions | |
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| Search for Growth Markets | |
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| Competitive Pressures | |
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| Demands of the Electronic Consumer | |
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| Globalization Issues and Location Optimization for Commerce | |
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| Government Role and Competitive Positioning of Nations | |
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| United States versus Europe versus Japan: Lessons for the Future | |
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| Technology Drivers and Trends | |
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| Convergence of Technologies and Capabilities | |
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| Convergence of Infrastructure Components | |
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| Convergence of Information Appliances | |
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| Convergence of Vendors and Industry Services Capabilities | |
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| Cost of Technology | |
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| Content Liquidity | |
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| The Internetworked Enterprise | |
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| A Human Dimension to Technology | |
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| Rapidity of Software Development | |
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| Challenges and Solutions to Internet Commerce | |
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| Characteristics of Internet Commerce Challenges | |
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| Categorizing Challenges | |
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| Technological Challenges | |
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| Strength of Security | |
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| Availability/Interoperability of Payment Instruments | |
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| Interoperability of Technologies and Applications | |
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| Comparative Buying Capabilities | |
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| Richness and Depth of Content | |
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| Lack of Reliable Network Infrastructure Services | |
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| Lack of Standards | |
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| Deployment of Public Key Infrastructure (PKI) | |
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| Technical Integration with Existing Applications | |
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| Bandwidth Costs | |
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| Legal and Regulatory Framework | |
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| Lack of Consistent Rules and Policies | |
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| Customs and Tax Uncertainties | |
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| The Role of Governments and Nations | |
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| Other Regulatory Issues | |
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| Behavioral and Educational Challenges | |
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| Trust and Privacy | |
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| TRUSTe | |
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| Complexity of PKI | |
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| Fraud | |
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| Hype | |
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| Awareness about Availability of Services | |
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| E-money Laundering | |
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| Organizational and Business Barriers | |
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| Other Miscellaneous Challenges | |
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| Channel Conflict | |
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| Critical Mass | |
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| Fulfillment Process | |
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| Embarking on Internet Commerce | |
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| Approaching the Strategy | |
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| Your View of the Internet | |
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| It's a Network | |
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| It's a Medium | |
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| It's a Market | |
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| It's a Transaction Platform | |
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| It's an Applications Development Platform | |
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| The Buyer/Seller Model | |
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| The New Value Chain | |
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| It Gets Smaller | |
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| It Gets Redefined | |
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| It Becomes Virtual | |
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| The Three Spheres of Connectivity | |
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| The Main Web Site Is Dead: Strategies for Expanding Multiple Electronic Channels | |
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| Direct Web | |
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| Indirect Web | |
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| Agent Web | |
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| The Internet Commerce Value Chain | |
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| Network Infrastructure | |
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| Commerce Infrastructure | |
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| Commerce Applications | |
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| New Intermediaries | |
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| Commercial Agents and Information Appliances | |
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| The Role of CommerceNet | |
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| The Vision | |
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| The E-co Architecture: Response to Digital Anarchy | |
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| COINs: Internet Commerce Applications at Work | |
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| Strategy Actions | |
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| Setting Internet's Expectations | |
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| Answering Strategic Questions | |
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| 10 Steps to Cybermaturity | |
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| Conduct Necessary Education | |
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| Review Current Distribution and Supply Chain Models | |
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| Understand What Your Customers and Partners Expect from the Internet | |
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| Reevaluate the Nature of Your Products and Services | |
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| Give a New Role to Your Human Resources Department | |
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| Extend Your Current Systems to the Outside | |
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| Track New Competitors and Market Shares in the New Digital Marketspace | |
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| Develop a Web-Centric Marketing Strategy | |
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| Participate in the Creation and Development of Virtual Marketplaces and Intermediaries, Now | |
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| Instill Electronic Markets Management Style | |
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| Uncovering New Opportunities | |
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| The New Intermediaries | |
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| Theory and Behavior of Virtual Marketplaces | |
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| Organization of Information Leads to New Market Power | |
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| The Uncertainty of a Transaction Journey Leads to Market Efficiency | |
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| The Order-of-Magnitude Factor Is the Paradigm Shifter | |
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| Markets Will Do Business with Other Markets | |
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| A Sample List of Intermediaries | |
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| Checklist for New Intermediaries | |
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| A Case of a "Multibroker" | |
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| New Intermediaries Examples | |
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| Electronic Auctions | |
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| On-Line Software Delivery | |
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| On-Line Support and Service | |
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| Outsourced Professional Services | |
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| Multimedia Content Delivery | |
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| Financial Transaction Brokers | |
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| Marketplace Concentrators | |
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| Products and Services Brokers | |
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| VAN-less EDI | |
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| Virtual Trading Communities | |
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| Digital Rights Intermediaries | |
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| Customer Information Intermediaries | |
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| Beyond Intermediaries: Real Virtual Marketplaces | |
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| Intermediaries on Top of Other Intermediaries | |
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| Virtual Everything, Inc.: Four Examples | |
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| The Wired Consumer | |
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| Why First-Generation Consumer Malls Failed | |
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| Evolution of the Wired Consumer | |
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| Early and Curious Adopters | |
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| Advantage-Driven Users | |
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| Requirement-Driven Users | |
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| Pervasive Users | |
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| Key Needs for Consumer Internet Commerce | |
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| Customer Self-Service | |
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| Efficient Information Access | |
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| User-Centric Queries Allowing Bidding | |
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| Information Appliances | |
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| Virtual Reality Experience | |
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| On-Line Customer Service and Transaction History | |
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| Universal Payment Instruments, Digital Wallets, and Smart Cards | |
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| Microtransactions | |
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| Casting Technologies | |
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| Ideal Virtual Shopping Store on the Internet | |
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| Anatomy of an Ideal Super Virtual Retail Store | |
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| It Strategies for Electronic Commerce | |
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| Technical Strategy Starting Points | |
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| Strategies for CIOs and Corporate Web Executives | |
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| The Internet Redefines the Term Legacy | |
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| The Internet Is a Strategic IT Platform | |
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| Take Care of the Internetworking Platform Quickly | |
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| IT Needs Webmaster, Webmaster Needs IT, Management Needs Both | |
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| You Want It Done in Three Months? | |
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| Build versus Integrate | |
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| Outsourcing versus BOT | |
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| Get to Know the New Electronic Commerce Standards | |
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| Architectural Approaches to Internet Commerce | |
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| Systems Architecture Framework | |
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| Costs of Implementation | |
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| Security Architecture | |
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| Web Delivery Architecture | |
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| Internet Computing Goes Live | |
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| Distributed Design Requirements and Plug-and-Go Software | |
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| Netscape's ONE Model | |
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| Oracle's Network Computing Architecture | |
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| Java Electronic Commerce Framework | |
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| The Future of the Browser | |
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| Internet/Intranet Integration Issues | |
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| Don't Integrate, Automate! | |
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| Evolution of Business-to-Business Applications | |
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| In Pursuit of Value-Added Distribution: Marshall Industries' Experience | |
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| Company Background | |
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| The Birth of a Vision | |
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| Readying the Organization by Sensing the Changing Environment | |
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| Introducing "Virtual Distribution" | |
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| Evolution of the Web to Enhance the Business | |
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| Web Site Features That Produce Results | |
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| Redefining Supply Chain Management | |
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| From Digital Value to Digital Service to Digital Business | |
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| A Look Ahead | |
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| 10 Lessons Learned | |
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| Conclusion | |
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| Managing Successful Internet Commerce | |
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| Top 10 Reasons for Not Embracing Internet Commerce | |
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| Positioning the Case for Action | |
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| Guiding Principles | |
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| Business Value of Electronic Commerce | |
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| Benchmarking Your Evolution | |
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| Scenario Planning | |
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| Apply Chaos and Complexity Theory | |
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| From Digital Value to Digital Markets | |
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| The Rise of Digital Markets | |
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| Epilogue | |
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| Digital Payment Options | |
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| Generic Flavors of Internet Payment Instruments | |
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| Digital Cash | |
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| Smart Cards | |
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| Encrypted Credit Cards | |
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| Electronic Checks | |
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| Internet Financial EDI | |
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| Criteria for Choosing Internet Instruments | |
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| International Electronic Commerce Organizations | |
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| Web Index of Companies Cited | |
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| Glossary of Acronyms | |
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| The Future of Digital Markets | |
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| Bibliography | |
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| Index | |