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Just Don't Do It The Contrarian Manager's Guide to Challenging Popular Business Theories

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ISBN-10: 0070431841

ISBN-13: 9780070431843

Edition: 1997

Authors: Daniel C. Morris, Joel Brandon

List price: $24.95
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This thought-provoking book cuts through the myriad of theories and recommended management practices to show readers how to choose the right methods to implement for their particular company.
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Book details

List price: $24.95
Copyright year: 1997
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Pages: 268
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.298
Language: English

Preface
Challenging Business Assumptionsp. 1
Just Don't Tolerate Business as Usualp. 11
Customer Relationship Assumptionsp. 59
Measurement: Managing the Business or Just Placing Blame?p. 81
The Human Assetp. 101
The Three Views of Business Planningp. 145
Information Technologyp. 183
Just Don't Rely Upon Consensusp. 215
Cost vs. Valuep. 235
The Manager of the Futurep. 257
Indexp. 263
Table of Contents provided by Blackwell. All Rights Reserved.