Whole Brain Business Book Unlocking the Power of the Whole Brain Thinking in Organization and Individuals

ISBN-10: 0070284628
ISBN-13: 9780070284623
Edition: 1996
Authors: Ned Herrmann
List price: $24.95
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Description: This book shows how the full power of the brain can be used for business and creativity. Herrmann presents his four quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary.

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Book details

List price: $24.95
Copyright year: 1996
Publisher: McGraw-Hill Companies, The
Publication date: 2/22/1996
Binding: Hardcover
Pages: 334
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.650
Language: English

This book shows how the full power of the brain can be used for business and creativity. Herrmann presents his four quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary.

Introduction
The Organizing Principle
Aha! A Brief History of Whole Brain Research
Organizational Applications of Whole Brain Productivity
The Whole Brain Organization
Management Styles
Whole Brain Marketing, Sales, and Advertising
Whole Brain Teams
Job Design
Supervising
Whole Brain Creativity and Innovation
Organizational Change
Whole-Brain Training and Learning
Diversity
Top Management Training and Development

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