Electronic Media Programming Strategies and Decision Making

Name: Electronic Media Programming Strategies and Decision Making
Price: 9.68 USD
Availability: InStock
ISBN: 9780070102989

ISBN-10: 0070102988

ISBN-13: 9780070102989

Edition: 1993

Authors: Raymond L. Carroll, Donald M. Davis

List price: $74.38

30 day, 100% satisfaction guarantee!

Marketplace

1 new & used from $9.68

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Book details

List price: $74.38
Copyright year: 1993
Publisher: McGraw-Hill Higher Education
Binding: Hardcover
Pages: 512
Size: 7.50" wide x 9.00" long x 1.00" tall
Weight: 2.2
Language: English

Preface
Audience and Program Assessment	p. 1
Overview of Electronic Media Programming: Strategies and Decision Making	p. 3
Programming as Marketing	p. 25
Analysis of Program Content	p. 57
Conducting Research	p. 77
Audience Research Services	p. 110
Program Assessment: Applying Research	p. 148
Radio	p. 173
Assessing the Radio Environment	p. 175
Radio Formats	p. 190
Radio Programming Concepts	p. 226
Radio Program Suppliers	p. 254
Television	p. 273
The Television Environment	p. 275
Basic Television Programming Strategies	p. 303
The Syndication Marketplace	p. 314
Programming the Independent Station	p. 336
Programming the Network Affiliate	p. 355
Broadcast Networks	p. 368
Television News	p. 385
Public Television	p. 405
Cable Television	p. 419
The Cable Environment	p. 421
Cable System Programming	p. 441
Basic Cable Programming	p. 456
Premium Cable Networks	p. 473
Glossary	p. 488
References	p. 506
Index	p. 513
Table of Contents provided by Blackwell. All Rights Reserved.