| Acknowledgments | p. vii |
| What Is Business Coaching? | p. 1 |
| Coaches are Needed More than Ever | p. 4 |
| What Does a Personal Coach Do and Why Is it Important? | p. 5 |
| Cases for Coaches | p. 13 |
| Do This for Yourself and the Important People in Your Life | p. 30 |
| Missteps Cost Big-Time | p. 31 |
| You Know You're Ready for Coaching When | p. 33 |
| The Style Versus Substance Argument | p. 35 |
| Its Never too Late | p. 39 |
| What Holds You Back? | p. 40 |
| Personal Empowerment... You're Here, Now What? | p. 45 |
| It's Always Fun to Handle Things Well, But Effort Is Required | p. 47 |
| CEO Coaching Techniques You Can Apply Yourself | p. 51 |
| CEO Apprentice | p. 52 |
| Start, Continue, but Never Complete Your Self-Coaching | p. 54 |
| Get Ready to Size-Up Yourself | p. 56 |
| Self-Review Part 1: Write Your Life Story | p. 57 |
| Self-Review Part 2: Thoughts about Yourself | p. 95 |
| Self-Review Part 3: 360 Degree Point of View | p. 103 |
| Isolate Triggers that Set You Off and Set Goals to Handle Them | p. 107 |
| Using Mental Energy: Attitude Management | p. 117 |
| Decide You Want to Manage Your Attitude | p. 118 |
| You're Adequate, Regardless of Everything | p. 122 |
| Talk to Yourself the Way You Want Others to Talk about You | p. 125 |
| Catch Your Self-Talk 100 Times a Day if Necessary and Correct Yourself | p. 126 |
| Do the Opposite | p. 127 |
| Using Physical Energy: Perception Management | p. 133 |
| Tenacity Breeds Discipline, which Creates Patterns and Habits | p. 135 |
| Quiet Speed: Slow Down to Get Things Done | p. 136 |
| Actions Fit Your Attitude and Create Your First Impression | p. 138 |
| The Minutiae of Acting: Check Your Posture, Walk, and Smile | p. 145 |
| Look Your Best in Your Basic Appearance | p. 152 |
| Theatrically Speaking | p. 156 |
| Using Emotional Energy: It's What's Behind What You're Saying That Speaks Loudest | p. 165 |
| Maintain the Self-Esteem of People Around You | p. 166 |
| Be Thankful for Jerks | p. 171 |
| Your Book Value | p. 173 |
| Be Humorous | p. 174 |
| Be Affable | p. 176 |
| Be Bold | p. 178 |
| Team Time: How to Coach Others | p. 187 |
| If You're Going to Be a Coach, Be a Good One | p. 188 |
| Ten Rules for Effective Coaching | p. 189 |
| Going All the Way: How to Hire a Coach | p. 195 |
| Why Hire a Coach? | p. 195 |
| A Warning and a Warranty | p. 196 |
| How to Find a Coach | p. 199 |
| Your Own Personal Playbook | p. 205 |
| Index | p. 207 |
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