Direct Marketing Rules of Thumb 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program

Name: Direct Marketing Rules of Thumb 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
Price: 6.74 USD
Availability: InStock
ISBN: 9780070063402

ISBN-10: 0070063400

ISBN-13: 9780070063402

Edition: 1995

Authors: Nat G. Bodian

List price: $59.95

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Book details

List price: $59.95
Copyright year: 1995
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Pages: 448
Size: 6.50" wide x 9.50" long x 1.50" tall
Weight: 1.892
Language: English

Part I: Direct Mail.Part II: Card Packs: A Comprehensive Understanding.Part III: The Art and Science of Mailing List Usage.Part IV: List Brokers, List Compilers, and List Managers.Part V: Telemarketing.Part VI: Printing, Production, and Letter Shop Procedures.Part VII: Mail Order Space Advertising Techniques.