Engaged Customer The New Rules of Internet Direct Marketing

Name: Engaged Customer The New Rules of Internet Direct Marketing
Price: 2.94 USD
Availability: InStock
ISBN: 9780066620787

ISBN-10: 0066620783

ISBN-13: 9780066620787

Edition: 2000

Authors: Hans Peter Brondmo, Geoffrey Moore

List price: $26.00

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Book details

List price: $26.00
Copyright year: 2000
Publisher: HarperCollins Publishers
Publication date: 11/7/2000
Binding: Hardcover
Pages: 288
Size: 6.50" wide x 9.75" long x 1.00" tall
Weight: 1.188
Language: English



Foreword



Acknowledgments


Introduction



Using Email to Engage Your Customers



Back to the Future



Email and Marketing: A Match Made in Heaven



Taking A Strategic Approach



The Many Uses of Email



Strategic Planning Leads to Rapid Implementation



The Power of Customer Data



Implementing Customer Dialogue



Establishing a Foundation for Individualized Customer Communication



Kickoff: Implementing and Operating a Program



Measuring and Tracking Success



Who's Who? Putting All the Pieces Together



Looking Ahead



The Engaged Organization



The Future of Customer Dialogue


Index