Building Brandwidth Closing the Sale Online

Name: Building Brandwidth Closing the Sale Online
Price: 6.74 USD
Availability: InStock
ISBN: 9780066620602

ISBN-10: 0066620600

ISBN-13: 9780066620602

Edition: 2000

Authors: Sergio Zyman, Scott Miller

List price: $27.00

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $6.74

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Book details

List price: $27.00
Copyright year: 2000
Publisher: HarperCollins Publishers
Publication date: 10/24/2000
Binding: Hardcover
Pages: 256
Size: 6.50" wide x 9.50" long x 0.85" tall
Weight: 1.144
Language: English



Introduction



Now What?



e-Marketing: What Is It? Who Needs It?



e-Marketing Must Be e-ffective



Your Most Important Job Is to Build Brandwidth



What's Relevant Is Cool--but What's Cool Isn't Always Relevant



Marketing at Warp Speed



Building Brandwidth Means Building Everything



Forget Everything You Know about Mass Marketing--It's Over



To Build Brandwidth, Build on the Concepts of e-Merchanting



Brandwidth Is Allergic to Sameness



Obsolete Yourself, before Somebody Else Does It for You



Destination Is the Whole Enchilada


Epilogue: The Beginning of Marketing as We Will Know It


Index