Now or Never How Companies Must Change Today to Win the Battle for Internet Consumers

Name: Now or Never How Companies Must Change Today to Win the Battle for Internet Consumers
Price: 7.39 USD
Availability: InStock
ISBN: 9780066620138

ISBN-10: 0066620139

ISBN-13: 9780066620138

Edition: 2001 (Reprint)

Authors: Mary Modahl

List price: $16.00

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Book details

List price: $16.00
Copyright year: 2001
Publisher: HarperCollins Publishers
Publication date: 6/26/2001
Binding: Paperback
Pages: 272
Size: 5.25" wide x 8.00" long x 0.50" tall
Weight: 0.440
Language: English



Acknowledgments


Preface to the Paperback Edition


Introduction



Understanding Internet Consumers



Why Consumers Buy On-line



Using Technographics to Target Internet Consumers



Reaching Early Adopters



The Battle for the Mainstream



Avoiding the Laggard Trap



Exploiting Internet Business Models



The Internet's Impact on Competition



What Makes Internet Business Models So Difficult



Creating Company Value



Defying the Gravity of the Old Ways of Doing Business



Thriving on Technology Change



Coping With Internet Channel Conflict



Funding, Organization, and Leadership



The Will to Win



Technographics Methodology


Endnotes


Index