Now or Never How Companies Must Change to Win the Battle for Internet Consumers

Name: Now or Never How Companies Must Change to Win the Battle for Internet Consumers
Price: 3.59 USD
Availability: InStock
ISBN: 9780066620121

ISBN-10: 0066620120

ISBN-13: 9780066620121

Edition: 2000

Authors: Mary Modahl

List price: $27.00

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Description:

The key to success in the brave new world of e-commerce is a deep and nuanced understanding of how consumers think about and use the Internet. Forrester Research, has developed that understanding in a groundbreaking model of consumer behavior called Technographics. For the first time ever, Now or Never shares the Technographics model with business people outside Forrester's client list.

Book details

List price: $27.00
Copyright year: 2000
Publisher: HarperCollins Publishers
Publication date: 12/8/1999
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.75" long x 1.00" tall
Weight: 1.166
Language: English



Acknowledgments


Preface


Introduction



Understanding Internet Consumers



Why Consumers Buy On-line



Using Technographics to Target Internet Consumers



Reaching Early Adopters



The Battle for the Mainstream



Avoiding the Laggard Trap



Exploiting Internet Business Models



The Internet's Impact on Competition



What Makes Internet Business Models So Difficult



Creating Company Value



Defying the Gravity of the Old Ways of Doing Business



Thriving on Technology Change



Coping With Internet Channel Conflict



Funding, Organization, and Leadership



The Will to Win



Technographics Methodology


Endnotes


Index