How Companies Win Profiting from Demand-Driven Business Models No Matter What Business You're In

Name: How Companies Win Profiting from Demand-Driven Business Models No Matter What Business You're In
Price: 3.52 USD
Availability: InStock
ISBN: 9780062000453

ISBN-10: 0062000454

ISBN-13: 9780062000453

Edition: 2010

Authors: Rick Kash, David Calhoun

List price: $26.99

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Description:

Since World War II, the growth formula for business has been to increase revenues annually, consistent with an expanding economy. But with the recent financial collapse, the once profitable model they relied on- Supply Chain Management-isn't enough. Today, companies are struggling to find a new way of competing and winning in a world of contracting demand. Rick Kash and David Calhoun have the answer: a revolutionary demand-driven model that has already proven successful for some of the world's biggest companies, including Hershey, Best Buy, Anheuser-Busch, Wells Fargo, Allstate, Wal-Mart, and Coke. At the heart of this powerful new business model is a vision of a new kind of company, one…

Book details

List price: $26.99
Copyright year: 2010
Publisher: HarperCollins Publishers
Publication date: 10/12/2010
Binding: Hardcover
Pages: 272
Size: 6.00" wide x 9.00" long x 0.93" tall
Weight: 0.946
Language: English

Rick Kash is the founder and CEO of The Cambridge Group, the growth-strategy consulting firm. He is also the author of The New Law of Demand and Supply . Kash works with companies around the world to help them grow through demand-based business models.

David Calhoun has been the chairman of the executive board and CEO of The Nielsen Company since 2006. Calhoun has previously served as the vice chairman of the General Electric Company, the president and chief executive officer of GE Infrastructure, and the chief executive of several other GE divisions and subsidiaries.



Acknowledgments


Introduction: A New Strategy for a New Era



Shift



The Demand-Driven Company: How McDonald's Made the Winning Shift



The Demand-Driven Economy: Why the Relationship between Supply and Demand Is Changing



Strategy



Demand Profit Pools: A Demand-Based Framework for Growing Your Business



The Fifth P: Bringing a New Level of Precision to Your Business



Total Innovation: Finding Unsatisfied Demand and Fulfilling It



The Price Is Right: Finding the Right Price (At Last)



Execution



Organizing to Win: Aligning Your Company for Success



The Demand Chain: Collaborative Networks Power a Profit Search Engine



Supply, Meet Demand: The Partnership of Supply and Demand


Afterword: A Fresh Start


Notes


Index