Mad Men Unbuttoned A Romp Through 1960s America

ISBN-10: 0061991007
ISBN-13: 9780061991004
Edition: 2010
List price: $16.99
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Description: A delicious and visually arresting celebration of the cultural and artistic ephemera from AMC's award-winning series "Mad Men."

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Book details

List price: $16.99
Copyright year: 2010
Publisher: HarperCollins Publishers
Publication date: 7/20/2010
Binding: Paperback
Pages: 256
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.232
Language: English

A delicious and visually arresting celebration of the cultural and artistic ephemera from AMC's award-winning series "Mad Men."

After graduating from UCLA with a BA in history and working as a union organizer in L.A. and Washington, D.C., for a number of years, Natasha Vargas-Cooper began her writing career as a film critic for E! Entertainment. Her reporting, essays, and interviews have appeared in print and Web publications ranging from the Daily Beast, New York magazine, BlackBook, Gawker, and Interview . She is currently the Los Angeles correspondent for The Awl.

Introduction
Characters
The Ads and the Men who Made them
Leo Burnett: The Boy who the Earth Talks to
Draper Daniels Strains Out the Sissy Taste
Be Manly, Get Lucky: Lucky Strike
Western Union: What Makes a Great Ad?
"Sigmund" Campbell: The Smoker's Death Wish
David Ogilvy: For the Snob in You
Redesigning Menken's: Matriarchs of the Sales Floor
West Germany v. Detroit: The Volkswagen Campaign
The Promiscuous Mingling of Art and Copy: Julian Koenig and George Lois
Polaroid: More Powerful than Memory Alone
McCann-Erickson: A Loose Alliance of Warring Chiefs
The Typography of Travel: American Airlines
Cooper Studios: Madison Ave. Artisans
An Illustrator's Icon: Bernie Fuchs
The Minimal Realism of Morton Salt: Charley Harper
Bethlehem Steel: A Love Letter to Infrastructure
Maidenform: Tie Me Up/Tie Me Down
Style
A Fashion Revelation: The New Look
"Put Your Hair in Curlers": At the Home Salon
La Dolce Draper: Betty's European Makeover
The Men in Gray Flannel Suits
"It Matters to Me that you're Impressed": Pete's Prep School Style
A Streamlined Man: The Skinny Tie
The Pseudorebellion of Paul Kinsey: A Man and his Beard
Working Girls
Rachel Menken at the Bargain Bin
How to be a Betty: Modeling in the 1950s
What they didn't Teach in Secretary School
Coffee, Tea, or Me?: Stewardesses, the Glamour Girls of the Skies
Touching and Feeling with Teacher: Suzanne
First Shots in the Nanny Wars: Carla
Sex
Peggy's Pamphlet: A Guide to (Respectfully) Getting it On
Preventing Peggy's Ovulation
Youngs for Rubbers
Sex and the Single Girl
Joan Goes Lightly Among the Lesbians
Sally Draper and the L-Word
Relax, It's Light-Up Time: Notes on Salvatore Romano
Weighing Sins in the State of New York: Divorce
Betty's Choice
Betty in Stirrups, Don in Waiting
Smoking, Drinking, Drugging
"Puffing While Pregnant"
Always be Smoking: Why Don Won't Quit
Daze of Wine and Roses: Off to Rehab
"Take a Pill and Lie Down": Psychiatry in the 1960s
D�cor
The Drapers' D�cor: Inside 42 Bullet Park Road
Plantations and Park Ave
The Japonisme of Bert Cooper's Office
Shoguns of Sterling Cooper
The White House Tour: Jackie Kennedy Mesmerizes the Nation
Suburban Rococo: Draper Residence in Regency
Literature
Steno Pool Book Club: Lady Chatterley's Lover
The Unsentimental Men of Ayn Rand
Ossining: Cheever Country
Betty's Bathtub Reading: The Group
Philip Roth in Bullet Park
An Intimate Yell: Frank O'Hara
Movies
The Sexual Alchemy of Don Draper
Snow-Covered Volcano: Grace Kelly
Ann-Margret Fever
Don's Weepies: La Notte
Fritz Lang Presents Penn Station
The Misfits: They Eat Horses, Don't They?
Joan in The Apartment
In Progress
Don in the Village: Bohemians v. Indifferent Universe
Sun Sets on the Eisenhower Era: World's Fair, New York, 1964
"When You Look at it, You do Feel Something": Rothko
California Cool
Conrad Hilton: Cold Warrior
Khrushchev Barred from Tomorrowland
"One Hell of a Focus Group": The Port Huron Statement
Hellfire: Four Little Girls
How you Get your News: The Kennedy Assassination
Reno: The Clearinghouse of Illusion
Acknowledgments
Illustration Credits
Index

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