Thank You Economy

ISBN-10: 0061914185
ISBN-13: 9780061914188
Edition: 2011
Authors: Gary Vaynerchuk
List price: $25.99 Buy it from $8.61
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Description: The thank you economy isn't an abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels. This book looks at the evolution of economic interaction  More...

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Book details

List price: $25.99
Copyright year: 2011
Publisher: HarperCollins Publishers
Publication date: 3/8/2011
Binding: Hardcover
Pages: 256
Size: 5.70" wide x 9.00" long x 1.00" tall
Weight: 0.792
Language: English

The thank you economy isn't an abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels. This book looks at the evolution of economic interaction and the role social media is playing for both the business and the consumer.

Gary Vaynerchuk was born on November 14, 1975 in Babruysk, U.S.S.R. He immigrated to the United States in 1978 with his family and moved to Edison, New Jersey. While in high school, he joined the family business, a liquor store called Shoppers Discount Liquors that his father started. Soon afterward, he became obsessed with collecting wine. He graduated from Mount Ida College in Newton, Massachusetts. He spent every weekend of his college years at his parents' store, re-branding the family business as Wine Library and establishing himself as a respected expert. In 1997, he recognized the importance of e-commerce and he created WineLibrary.com. He started a video blog Wine Library TV in 2006 to share his knowledge and passion for wine. In the spring of 2009, he and his brother launched VaynerMedia, a social media brand consulting agency. He has written several books including Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World, The Thank You Economy, and Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World.

Acknowledgments
Preface
Welcome to the Thank You Economy
How Everything Has Changed, Except Human Nature
Erasing Lines in the Sand
Why Smart People Dismiss Social Media, and Why They Shouldn't
How to Win
From the Top: Instill the Right Culture
The Perfect Date: Traditional Media Meets Social
I'm on a Horse: How Old Spice Played Ping-Pong, Then Dropped the Ball
Intent: Quality versus Quantity
Shock and Awe
The Thank You Economy in Action
Avaya: Going Where the People Go
AJ Bombers: Communicating with the Community
Joie de Vivre Hotels: Caring About the Big and Little Stuff
Irena Vaksman, DDS: A Small Practice Cuts Its Teeth on Social Media
Hank Heyming: A Brief Example of Well-Executed Culture and Intent
Conclusion
Sawdust
More Thoughts On ...
How to Win in the Thank You Economy, the Quick Version
Notes

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