High-Purpose Company The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now

Name: High-Purpose Company The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now
Price: 5.18 USD
Availability: InStock
ISBN: 9780060852078

ISBN-10: 0060852070

ISBN-13: 9780060852078

Edition: 2006

Authors: Christine Arena

List price: $24.95

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Description:

In The HighPurpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. The HighPurpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groupsand make a giant leap forward. Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 wellknown firms. The surprising results of the study defy longheld myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business. Real CSR is about change, not charity.…

Book details

List price: $24.95
Copyright year: 2006
Publisher: HarperCollins Publishers
Publication date: 12/26/2006
Binding: Hardcover
Pages: 304
Size: 6.00" wide x 9.00" long x 1.01" tall
Weight: 1.078
Language: English



Prologue : it's not what (or who) you think



Passing the litmus test



Avoiding old mistakes



See the bigger picture



Face the truth



Set intent ... then purpose



Transcend and include



Anchor


Epilogue : from critical mass to personal best