Focus The Future of Your Company Depends on It

ISBN-10: 0060799900

ISBN-13: 9780060799908

Edition: 2005

Authors: Al Ries
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Description: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

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Book details

List price: $16.99
Copyright year: 2005
Publisher: HarperCollins Publishers
Publication date: 9/27/2005
Binding: Paperback
Pages: 320
Size: 5.00" wide x 8.00" long x 1.00" tall
Weight: 0.352
Language: English

Preface
Introduction
The Unfocusing of Corporate America
The Driving Force of Globalization
The Driving Force of Division
Encouraging Signs from the Corporate Front
Encouraging Signs from the Retail Front
A Tale of Two Colas
The Quality Axiom
Finding Your Word
Narrowing Your Scope
Coping with Change
Divide and Conquer
Building a Multistep Focus
Disciplining a Dinosaur
Crossing the Trench
Fifteen Keys to a Long-Term Focus
Index
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