Mavericks at Work Why the Most Original Minds in Business Win

ISBN-10: 0060779624
ISBN-13: 9780060779627
Edition: N/A
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Description: Business as usual is a bust . . . In industry after industry, organizations that were once dismissed as upstarts, wildcards-mavericks-are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky  More...

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Book details

List price: $14.99
Publisher: HarperCollins Publishers
Publication date: 1/2/2008
Binding: Paperback
Pages: 336
Size: 5.00" wide x 8.25" long x 0.75" tall
Weight: 0.858
Language: English

Business as usual is a bust . . . In industry after industry, organizations that were once dismissed as upstarts, wildcards-mavericks-are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are done-providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century. The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting-and often eccentric-CEOs in the United States, while detailing their remarkable strategies for success

Alistair MacLean was born in Glasgow, Scotland on April 28, 1922. During World War II, he served in the Royal Navy. He graduated with a degree in English from Glasgow University. Before becoming a full-time author, he was a teacher. He wrote numerous books including HMS Ulysses, The Guns of Navarone, Ice Station Zebra, Where Eagles Dare, Dark Crusader, Satan Bug, Captain Cook: A Biography, and Santorini. He also wrote The Black Shrike and The Satan Bug under the pseudonym Ian Stuart. Several of his books were adapted into movies including The Secret Ways, Fear Is the Key, and When Eight Bells Toll. He also wrote several original screenplays including Breakheart Pass and conceived an adventure drama for television entitled The Hostage Towers. He died of heart failure on February 2, 1987 at the age of 64.William C. (Bill) Taylor is a New York Times and Wall Street Journal bestselling author, speaker, and entrepreneur. He is a cofounder and founding editor of Fast Company. Mavericks at Work: Why the Most Original Minds in Business Win was named a "Business Book of the Year" by The Economist and the Financial Times. Bill's new book is Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake up Your Industry, and Challenge Yourself (January 2011, William Morrow). Taylor is a graduate of Princeton University and the MIT Sloan School of Management. He lives in Wellesley, Massachusetts with his wife and two daughters.

During her eight years as senior editor of Fast Company, Polly LaBarre wrote influential articles on strategy, creativity and personal success, and cohosted its signature Real Time conferences, at which executives, entrepreneurs, and innovators debated the future of business and leadership. She lives in New York City.

Introduction: The Maverick Promise
Rethinking Competition
Not Just a Company, a Cause: Strategy as Advocacy
Competition and Its Consequences: Disruptors, Diplomats, and a New Way to Talk About Business
Maverick Messages (I): Sizing Up Your Strategy
Reinventing Innovation
Ideas Unlimited: Why Nobody Is as Smart as Everybody
Innovation, Inc.: Open Source Gets Down to Business
Maverick Messages (II): Open-Minding Your Business
Reconnecting with Customers
From Selling Value to Sharing Values: Overcoming the Age of Overload
Small Gestures, Big Signals: Outstanding Strategies to Stand Out from the Crowd
Maverick Messages (III): Building Your Bond with Customers
Redesigning Work
The Company You Keep: Business as if People Mattered
People and Performance: Stars, Systems, and Workplaces That Work
Maverick Messages (IV): Practicing Your People Skills
Maverick Material
Endnotes
Acknowledgments
Index

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