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Built to Last : Successful Habits of Visionary Companies

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ISBN-10: 0060589051

ISBN-13: 9780060589059

Edition: Abridged 

Authors: Jim Collins, Jim Collins

List price: $29.95
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Description:

" Good to Great is about turning good results into great results; Built to Last is about turning great results into an enduring great company." so write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time. Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day, as…    
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Book details

List price: $29.95
Publisher: HarperCollins Publishers
Binding: Compact Disc 
Size: 5.25" wide x 5.50" long x 0.75" tall
Weight: 0.330
Language: English