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22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand

ISBN-10: 0060007737
ISBN-13: 9780060007737
Edition: 2002
Authors: Al Ries, Laura Ries
List price: $18.99 Buy it from $2.99
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Description: How to build a product or service into a world-class brand. In today's competitive world, it is no longer enough to have a superior product or even a great advertising campaign. Today's consumers are more savvy than ever, and ample competition has  More...

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Book details

List price: $18.99
Copyright year: 2002
Publisher: HarperCollins Publishers
Publication date: 9/17/2002
Binding: Paperback
Pages: 272
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.078
Language: English

How to build a product or service into a world-class brand. In today's competitive world, it is no longer enough to have a superior product or even a great advertising campaign. Today's consumers are more savvy than ever, and ample competition has allowed them to become more choosy. The only way to stand out in today's - and tomorrow's - cluttered marketplace is to build your product or service into a brand. 22 Immutable Laws of Branding is the definitive work on brands and branding. In the tradition of 22 Immutable Laws of Marketing, this book is illustrated with anecdotes from some of the best brands in the world and explains how any product or service can be built into a brand.

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