Customer Behavior A Managerial Perspective

Name: Customer Behavior A Managerial Perspective
Price: 100.26 USD
Availability: InStock
ISBN: 9780030343360

ISBN-10: 0030343364

ISBN-13: 9780030343360

Edition: 2nd 2004 (Revised)

Authors: Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman

List price: $381.95

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Now in a completely revamped second edition, this text is aimed at senior undergraduates, or graduate students. Its managerial approach focuses not only on the household consumer but also on the business customer market.

Book details

List price: $381.95
Edition: 2nd
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 2/18/2003
Binding: Hardcover
Pages: 544
Size: 8.00" wide x 10.00" long x 0.75" tall
Weight: 2.530
Language: English




Customer Behavior: Power, Scope, and Context



The Customer: Key to Market Success



Determinants of Customer Behavior- Personal Factors and Market Environment



Trends in Determinants of Customer Behavior



Foundations of Customer Behavior



The Customer as a Perceiver and Learner



Customer Motivation: Needs, Emotions, and Psychographics



Customer Attitudes: Cognitive and Affective



Researching Customer Behavior



Customer Decisions and Relationships



Individual Customer Decision Making



Institution Customer Decision Making: Household, Business and Government



Relationship Based Buying



Building Loyalty and Customer Value



Customer Loyalty to Products, Brands and Stores



Online Customer Behavior



Creating Market Values for the Customer