Marketing Channels : A Management View

Name: Marketing Channels : A Management View
Price: 5.7 USD
Availability: InStock
ISBN: 9780030327629

ISBN-10: 0030327628

ISBN-13: 9780030327629

Edition: 4th

Authors: Bert Rosenbloom

List price: $79.50

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Description:

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

Book details

List price: $79.50
Edition: 4th
Publisher: Dryden Press
Binding: Hardcover
Pages: 707
Size: 7.87" wide x 9.84" long
Weight: 2.662
Language: English