Internet Marketing

Name: Internet Marketing
Price: 7.77 USD
Availability: InStock
ISBN: 9780030321337

ISBN-10: 0030321336

ISBN-13: 9780030321337

Edition: 2001

Authors: Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan

List price: $118.95

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This text examines the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place.

Book details

List price: $118.95
Copyright year: 2001
Publisher: Cengage South-Western
Publication date: 8/8/2000
Binding: Paperback
Pages: 432
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.342
Language: English




Information Age and Marketing


New Rules for the New Economy



Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset



A New Marketing Paradigm for Electronic Commerce



Consumer Behavior in the Future



The Internet and International Marketing




Implications for Marketing


Exploring the Implications of the Internet for Consumer Marketing



Do you See What I See?


The Future of Virtual Shopping



Data Mining in Marketing Parts I and II




Improving Market Productivity in The Internet Age


Feeling the Heat Parts I and II




Product Innovation in the Internet Age


Developing Products on Internet Time




Reintermediation and Disintermediation in the Internet Age


Cybermediaries in Electronic Marketspace: Toward Theory Building




Pricing in the Internet Age


Price Strategy: Time to Choose Your Weapons



E-Commerce: Good Bye to Fixed Pricing? How electronic commerce could create the most efficient market of them all




Advertising in the Internet Age


The Real Impact of Internet Advertising



Advertising on the Web: Is There Response Before Click-Through




Sales and Customer Service in the Internet Age


The Changing Role of the Sales Force



Technology?s Effect on Customer Service: Building Meaningful Relationships Through Dialogue




Ethical, Legal and Societal Impact. www.ethics.gov: Issues and Challenges Facing Public Mangers



Privacy in the Information Age: Stakeholders



The Economy of Ideas: A Framework for Patents and Copyrights in the Digital Age