Consumer Behavior

Name: Consumer Behavior
Price: 48.75 USD
Availability: InStock
ISBN: 9780030211089

ISBN-10: 0030211085

ISBN-13: 9780030211089

Edition: 9th 2001

Authors: James F. Engel, Roger D. Blackwell, Paul W. Miniard

List price: $260.95

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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

Book details

List price: $260.95
Edition: 9th
Copyright year: 2001
Publisher: Cengage South-Western
Publication date: 7/6/2000
Binding: Hardcover
Pages: 592
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 3.146
Language: English

Engel is founder and president of Development Associates International and retired distinguished professor in the graduate programs at Eastern University, where he founded the Center for Organizational Excellence. He has ministered around the world as a consultant, trainer and leadership-development expert and is well known for his books and writings on world evangelization.

Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".

Introduction
Consumer Behavior and Consumer Research
How Consumer Analysis Affects Business Strategy
Consumer Decision Making
The Consumer Decision Process
Pre-Purchase Processes: Need Recognition, Search and Evaluation
Purchase
Post-Purchase Processes: Consumption and Evaluation
Individual Determinants of Consumer Behavior
Demographics, Psychographics, and Personality
Consumer Motivation
Consumer Knowledge
Consumer Intentions, Attitudes, Beliefs and Feelings
Environmental Influences on Consumer Behavior
Culture, Ethnicity and Social Class
Family and Household Influences
Group and Personal Influence
Influencing Consumer Behavior
Making Contact
Shaping Consumers Opinions
Helping Consumers to Remember
Table of Contents provided by Publisher. All Rights Reserved.