International Marketing

Name: International Marketing
Availability: OutOfStock
ISBN: 9780030104398

ISBN-10: 0030104394

ISBN-13: 9780030104398

Edition: 4th (Teachers Edition, Instructors Manual, etc.)

Authors: Michael R. Czinkota, Ilkka A. Ronkainen

List price: $82.25

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Book details

List price: $82.25
Edition: 4th
Publisher: Harcourt College Publishers
Binding: Paperback
Pages: 518
Size: 8.25" wide x 11.00" long x 1.50" tall
Weight: 2.530
Language: English

The International Environment
The International Marketing Imperative
International Trade Institutions and U.S. Trade Policy
The Cultural Environment
The Economic Environment
The International Political and Legal Environment
Beginning International Marketing Activities
Building the Knowledge Base
Exporting, Licensing, and Franchising
Product Adaptation
Export Pricing Strategies
International Communications
Channels and Distribution Strategies
Global Marketing Management
Global Strategic Planning
Global Market Expansion
Product and Brand Management
Services Marketing
Global Pricing Strategies
Logistics and Supply Chain Management
Global Promotional Strategies
Marketing Organization, Implementation, and Control
The Future
Table of Contents provided by Publisher. All Rights Reserved.