List price: $4.95Publisher: Free PressPublication date: 2/22/1991Binding: HardcoverWeight: 0.374Language: English
Dr. Steven R Schnaars,Professor and Department Chair in the Department of Marketing at Baruch College, New York City is also the author ofMegamistakes( Free Press) andManaging Imitation Strategies(Free Press). He lives in Huntington, New York.
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