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| Preface | |
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| The Changing Nature of Human Communication | |
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| Nature of the New Communication Technologies | |
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| Implications for Communication Research | |
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| Welcome to the Information Society | |
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| Changes in the Labor Force | |
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| From Massification to Individualization | |
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| Why Information? | |
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| Why Now? | |
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| The Research University in the Information Society | |
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| The MCC Moves to AustinGoverning the Future Information Society | |
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| A Kentucky Farmer Joins the Information Society | |
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| Summary | |
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| What Are the New Communication Technologies? | |
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| Four Eras in the Evolution of Human Communication | |
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| Writing | |
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| Printing | |
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| Telecommunication | |
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| How the Telegraph Impacted Newspapers | |
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| Interactive CommunicationComputer Communication | |
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| Transistors and Semiconductors | |
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| Invention of the Microprocessor | |
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| The Rise of Computer Communication | |
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| Computer Bulletin Boards | |
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| Videotext and Teletext | |
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| Teleconferencing: Electronic Meetings | |
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| Social Presence and Nonverbal Communication | |
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| The New Cable TV | |
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| Satellite Communication | |
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| Qube in ColumbusWired Cities | |
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| Summary | |
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| History of Communication Science | |
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| A Personal Perspective | |
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| European Roots: Trade and Simmel | |
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| Four American Roots | |
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| John Dewey: Pragmatism | |
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| Charles Horton Cooley: The Looking-Glass Self | |
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| Robert E. Park and the Chicago School of Sociology | |
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| George Herbert Mead: The Self | |
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| The Engineers of Communication: Claude Shannon and Norbert Wiener | |
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| The Mathematical Theory of Communication | |
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| Shannon''s Information Theory | |
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| The Impact of Shannon''s Theory | |
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| Norbert Wiener and Cybernetics | |
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| The Yellow PerilThe Impact of Wiener''s Cybernetic Theory | |
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| The Four Founders: Lasswell, Lewin, Hovland, Lazarsfeld | |
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| Harold D. Lasswell: Propaganda Effects | |
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| Kurt Lewin: Gatekeeping | |
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| Carl Hovland: Persuasion Research | |
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| Paul F. Lazarsfeld: Toolmaker | |
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| Wilbur Schramm: Institutionalizer | |
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| Communication Technology and Communication Science | |
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| Adoption and Implementation of Communication Technologies | |
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| Diffusion of Innovations | |
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| What Is Special About the Diffusion of Communication Technologies? | |
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| Diffusion of Home Computers | |
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| Innovation That Failed: The Context System at Stanford University | |
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| Smashing the ATM Wall | |
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| Uses of an Electronic Mail System | |
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| Innovation Clusters and the Hot Market | |
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| Characteristics of the Adopters of the New Media | |
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| The Rapid Diffusion of VCR''sNaming a New Communication Technology | |
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| The Innovation Process in Organizations | |
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| A Model of the Innovation Process | |
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| The Diffusion of Microcomputers in California High Schools | |
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| Summary | |
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| Social Impacts of Communication Technologies | |
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| From Audience Research to Effects Research | |
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| Past Research on Communication Effects | |
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| The Era of Minimal Effects | |
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| The Era of Conditional Effects | |
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| Process Versus Effects In Communication Research | |
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| A Typology of Impacts | |
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| Unemployment and Social Class | |
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| Silicon Valley Today: The Information Society of Tomorrow? | |
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| Impacts on Inequality | |
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| Communication Technology and Information Gaps | |
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| The Green Thumb in Kentucky | |
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| Gender Inequality in Computer Use | |
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| Computer Romance on DEAFNET | |
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| Information Overload | |
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| Privacy | |
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| Your Bank''s Computer Knows a Lot About You | |
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| Decentralization | |
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| Teleworking | |
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| Impacts of a New Medium on Older Media | |
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| Impacts of Television on Radio and Film in the 1950''s | |
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| Summary | |
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| New Theory | |
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| Background Inadequacies of the Linear Model for Studying Interactive Communication | |
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| Criticism of the Linear Model | |
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| A Convergence Model of Communication | |
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| Units of Analysis, Variables, and Time in the Data-CubeCommunication Network Analysis | |
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| The Information-Exchange as a Unit of Analysis | |
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| Electronic Emotion: Socio-Emotional Content in Computer Communication | |
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| Time as an Essential Dimension of Communication Behavior | |
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| Studying Interactivity in Computer Bulletin Boards | |
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| Investigating Interactivity | |
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| Summary | |
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| New Research Methods | |
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| New Methods for the Study of New Media | |
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| The Typical Evaluation Research Design | |
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| Shortcomings of Existing Methods | |
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| New Data from New Media | |
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| Types of New Data | |
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| Computer Content Analysis | |
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| Advantages of Computer-Monitored Data | |
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| Disadvantages of Computer-Monitored Data | |
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| Summary | |
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| Application of the New Communication | |
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| Technologies | |
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| Education and Children | |
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| The HomeElectronic Politics | |
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| The Office | |
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| Applications to Third World Development | |
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| Small Media for a Big Revolution | |
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| Conclusions | |
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| References | |
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| Index | |