Entry Strategies for International Markets

Name: Entry Strategies for International Markets
Price: 14.1 USD
Availability: InStock
ISBN: 9780029269046

ISBN-10: 0029269040

ISBN-13: 9780029269046

Edition: 1994

Authors: Franklin R. Root

List price: $24.95

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Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for…

Book details

List price: $24.95
Copyright year: 1994
Publisher: Wiley & Sons, Incorporated, John
Binding: Paperback
Pages: 269
Weight: 0.990
Language: English

Figures
Tables
Preface
Designing Entry Strategies for International Markets	p. 1
Deciding on the International Product Candidate and Target Market	p. 25
Entering International Markets through Exports	p. 53
Entering International Markets through Licensing and Other Contractual Arrangements	p. 85
Entering International Markets through Investment	p. 123
Deciding on the Right Entry Mode	p. 159
Designing the International Marketing Plan	p. 171
Designing Entry Strategies in a Global Enterprise System	p. 203
Designing and Managing Entry Strategies Across Cultural Differences	p. 237
Index	p. 265
About the Author	p. 271
Table of Contents provided by Blackwell. All Rights Reserved.