Marketing Imagination New, Expanded Edition

Name: Marketing Imagination New, Expanded Edition
Availability: InStock
ISBN: 9780029190906

ISBN-10: 0029190908

ISBN-13: 9780029190906

Edition: 1986 (Enlarged)

Authors: Theodore Levitt, I. M. Levitt

List price: $19.95

30 day, 100% satisfaction guarantee!

Buy used: $6.94

Buy used: $7.87

Buy new: $17.96

Marketplace

5 new & used from $3.45

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Book details

List price: $19.95
Copyright year: 1986
Publisher: Free Press
Publication date: 4/21/1986
Binding: Paperback
Pages: 238
Size: 6.00" wide x 9.00" long x 0.90" tall
Weight: 0.660
Language: English



Preface to the New, Expanded Edition


Preface to the Original Edition



Marketing and the Corporate Purpose



The Globalization of Markets



The Industrialization of Service



Differentiation--of Anything



Marketing Intangible Products and Product Intangibles



Relationship Management



The Marketing Imagination



Marketing Myopia



Exploit the Product Life Cycle



Innovative Imitation



Marketing and Its Discontents


Index