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Handbook of Demographics for Marketing and Advertising New Trends in the American Marketplace

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ISBN-10: 0029181755

ISBN-13: 9780029181751

Edition: 2nd 1994

Authors: William Lazer

List price: $102.00
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Description:

A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.
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Book details

List price: $102.00
Edition: 2nd
Copyright year: 1994
Publisher: Lexington Books/Fortress Academic
Publication date: 6/3/1998
Binding: Hardcover
Pages: 211
Size: 6.36" wide x 9.52" long x 1.11" tall
Weight: 1.364