Elements of Copywriting The Essential Guide to Creating Copy That Gets the Results You Want

Name: Elements of Copywriting The Essential Guide to Creating Copy That Gets the Results You Want
Price: 3.45 USD
Availability: InStock
ISBN: 9780028626307

ISBN-10: 0028626303

ISBN-13: 9780028626307

Edition: 1997

Authors: Gary Blake, Robert W. Bly

List price: $9.99

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The Elements of Copywriting is a concise handbook which outlines the principles and practice of writing effective advertisements, brochures, direct mail and every other type of copy intended to sell or persuade.

Book details

List price: $9.99
Copyright year: 1997
Publisher: Pearson Education
Publication date: 8/9/2019
Binding: Hardcover
Pages: 192
Size: 5.75" wide x 8.25" long x 0.50" tall
Weight: 0.484
Language: English



Acknowledgments


Introduction



Copywriting Principles



The Fundamentals of Persuasive Writing



Headlines



Body Copy



Power Copywriting Techniques



Copywriting Tasks



Print Advertising



Direct Mail



Brochures



Catalogs



Press Releases and Press Kits



Audiovisual Promotions



The World Wide Web



Other Formats


Index