Elements of Copywriting The Essential Guide to Creating Copy That Gets the Results You Want

ISBN-10: 0028626303
ISBN-13: 9780028626307
Edition: 1997
List price: $10.95 Buy it from $3.00
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Description: The Elements of Copywriting is a concise handbook which outlines the principles and practice of writing effective advertisements, brochures, direct mail and every other type of copy intended to sell or persuade.

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Book details

List price: $10.95
Copyright year: 1997
Publisher: Pearson Education
Publication date: 9/1/1998
Binding: Paperback
Pages: 192
Size: 5.75" wide x 8.25" long x 0.50" tall
Weight: 0.484
Language: English

The Elements of Copywriting is a concise handbook which outlines the principles and practice of writing effective advertisements, brochures, direct mail and every other type of copy intended to sell or persuade.

Acknowledgments
Introduction
Copywriting Principles
The Fundamentals of Persuasive Writing
Headlines
Body Copy
Power Copywriting Techniques
Copywriting Tasks
Print Advertising
Direct Mail
Brochures
Catalogs
Press Releases and Press Kits
Audiovisual Promotions
The World Wide Web
Other Formats
Index

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