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Making It in Book Publishing

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ISBN-10: 0028605934

ISBN-13: 9780028605937

Edition: N/A

Authors: Leonard Mogel

List price: $16.95
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Book details

List price: $16.95
Publisher: Macmillan Information
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.792
Language: English

Acknowledgments
A Short History of Book Publishingp. 3
Book Publishing Todayp. 7
The Categories of Booksp. 9
How Book Publishing Is Structuredp. 13
An Overview of Book Publishingp. 35
Who Does What at a Book Publisherp. 39
The Making of a Book from Creation to Publicationp. 55
How a Trade Book Publisher Acquires Booksp. 63
The Nuts and Bolts: Copyediting, Design, and Productionp. 75
How Publishers Handle Publicity and Promotionp. 85
The Fascinating World of Subsidiary Rightsp. 93
From Concept to Bound Book: The Role of Book Producersp. 103
The Business Side of Publishingp. 107
The Popular World of General Trade Books: Hardcoverp. 113
Mass-Market and Trade Paperbacksp. 121
The Making of a Best-Sellerp. 127
The Children's Book Success Storyp. 131
Small Presses: Eclectic in Outlookp. 139
The Scholarly World of University Pressesp. 145
Religious, Inspirational, Bible, and New Age Booksp. 149
The Educational Scenep. 153
How Publishers Handle Domestic and International Salesp. 165
The Publisher's Sales Force and Sales Repsp. 167
How Publishers Sell Books to Librariesp. 169
The Role of Wholesalersp. 171
The Annual Convention and Trade Exhibit of the American Booksellers Association (ABA)p. 173
The Book Retailing Revolutionp. 177
Profile of the Tattered Cover: One of America's Largest and Best-Loved Bookstoresp. 183
Book Publishing's Trade Publicationsp. 189
Book Publishing's Largest Information and Reference Companyp. 195
Where to Go to Study Publishingp. 199
Tips on Breaking into Book Publishingp. 209
The Increasingly Dominant Role of Women in Book Publishingp. 221
Job Opportunities in Book Publishing Outside New Yorkp. 225
The Twenty Largest Publishersp. 227
Internships and Training Programs: Hiring Hints from Human Resources Chiefsp. 231
Glossary of Publishing Termsp. 239
Recommended Readingp. 243
Indexp. 245
Table of Contents provided by Blackwell. All Rights Reserved.