Acknowledgments | |
A Short History of Book Publishing | p. 3 |
Book Publishing Today | p. 7 |
The Categories of Books | p. 9 |
How Book Publishing Is Structured | p. 13 |
An Overview of Book Publishing | p. 35 |
Who Does What at a Book Publisher | p. 39 |
The Making of a Book from Creation to Publication | p. 55 |
How a Trade Book Publisher Acquires Books | p. 63 |
The Nuts and Bolts: Copyediting, Design, and Production | p. 75 |
How Publishers Handle Publicity and Promotion | p. 85 |
The Fascinating World of Subsidiary Rights | p. 93 |
From Concept to Bound Book: The Role of Book Producers | p. 103 |
The Business Side of Publishing | p. 107 |
The Popular World of General Trade Books: Hardcover | p. 113 |
Mass-Market and Trade Paperbacks | p. 121 |
The Making of a Best-Seller | p. 127 |
The Children's Book Success Story | p. 131 |
Small Presses: Eclectic in Outlook | p. 139 |
The Scholarly World of University Presses | p. 145 |
Religious, Inspirational, Bible, and New Age Books | p. 149 |
The Educational Scene | p. 153 |
How Publishers Handle Domestic and International Sales | p. 165 |
The Publisher's Sales Force and Sales Reps | p. 167 |
How Publishers Sell Books to Libraries | p. 169 |
The Role of Wholesalers | p. 171 |
The Annual Convention and Trade Exhibit of the American Booksellers Association (ABA) | p. 173 |
The Book Retailing Revolution | p. 177 |
Profile of the Tattered Cover: One of America's Largest and Best-Loved Bookstores | p. 183 |
Book Publishing's Trade Publications | p. 189 |
Book Publishing's Largest Information and Reference Company | p. 195 |
Where to Go to Study Publishing | p. 199 |
Tips on Breaking into Book Publishing | p. 209 |
The Increasingly Dominant Role of Women in Book Publishing | p. 221 |
Job Opportunities in Book Publishing Outside New York | p. 225 |
The Twenty Largest Publishers | p. 227 |
Internships and Training Programs: Hiring Hints from Human Resources Chiefs | p. 231 |
Glossary of Publishing Terms | p. 239 |
Recommended Reading | p. 243 |
Index | p. 245 |
Table of Contents provided by Blackwell. All Rights Reserved. |