International Marketing Planning and Practice

Name: International Marketing Planning and Practice
Price: 61.72 USD
Availability: InStock
ISBN: 9780024055507

ISBN-10: 0024055506

ISBN-13: 9780024055507

Edition: N/A

Authors: A. Coskun Samli, Richard Still, John S. Hill

List price: $85.33

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Description:

Describing the steps a company must make to plan and implement successful international marketing strategies, this text emphasizes macro considerations, with strong treatment of the political, cultural and economic factors that affect global markets. It also covers financial issues, marketing analysis, and management practices, with cases studies and examples drawn from a variety of multinational firms.

Book details

List price: $85.33
Publisher: Prentice Hall PTR
Binding: Hardcover
Pages: 624
Size: 7.75" wide x 9.75" long x 0.75" tall
Weight: 1.980
Language: English




The World Environment of International Marketing



Geopolitics of World Markets



Cultural, Political, Economic Systems and Their Interaction



Economic, Political and Social System Changes



The Financial Environment of International Marketing



Assessing the International Marketing Environment



Appraising a Company's International Capabilities



Assessing International Market Opportunities and Developing Market Potentials



International Market Segmentation



Exporting



Entry Strategies



Implementing International Marketing Strategies



International Marketing Strategy



Marketing Consumer Products Internationally



Marketing Industrial Products Internationally



International Marketing Channels



International Logistics



Advertising and Cross-Cultural Communication



International Personal Selling and Sales Force Management



International Pricing



Coordinating and Controlling Marketing Programs



International Market Research and Information Systems



Organizational Structure for International Marketing



Control Feedback and Adjustment



What the CEO Should Know About International Marketing