Cases in Strategic Marketing Management An Integrated Approach

Name: Cases in Strategic Marketing Management An Integrated Approach
Price: 6.75 USD
Availability: InStock
ISBN: 9780023794247

ISBN-10: 0023794240

ISBN-13: 9780023794247

Edition: 1998

Authors: William J. McDonald

List price: $72.00

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Containing 32 comprehensive cases which represent a broad range of marketing problems, this text asks students to analyse a firm's situation and develop solutions for the problems, threats and opportunities confronting its marketing decision makers.

Book details

List price: $72.00
Copyright year: 1998
Publisher: Prentice Hall PTR
Publication date: 11/25/1997
Binding: Paperback
Pages: 360
Size: 7.00" wide x 9.25" long x 0.75" tall
Weight: 1.100
Language: English



Preface


Strategic Marketing Management and Decision Making


The Case Method


Format for Case Analysis


Computer Analysis for Strategic Marketing Management


Financial Analysis for Strategic Marketing Management


Strategic Marketing Management Cases


Case Analysis Exercises


The Marketing Plan Analysis (MPAS)


Index