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Principles of Marketing

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ISBN-10: 0023347015

ISBN-13: 9780023347016

Edition: 3rd 1995

Authors: Joel R. Evans, Barry Berman

List price: $84.00
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Description:

A comprehensive, moderate-length textbook for the introductory course in marketing. It explains major concepts, defines key terms, integrates topics, and demonstrates how marketers make everyday and long-run decisions. Applications based on diverse organizations appear in each chapter. An interactive student study disk is included; five student supplements are also available. Annotation copyright by Book News, Inc., Portland, OR
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Book details

List price: $84.00
Edition: 3rd
Copyright year: 1995
Publisher: Prentice Hall PTR
Binding: Mixed Media
Pages: 640
Size: 8.75" wide x 11.25" long x 1.25" tall
Weight: 3.344
Language: English