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Principles of Marketing

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ISBN-10: 0023343400

ISBN-13: 9780023343407

Edition: 2nd 1988

Authors: Joel R. Evans, Barry Berman

List price: $78.00
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Description:

A comprehensive, moderate-length textbook for the introductory course in marketing. It explains major concepts, defines key terms, integrates topics, and demonstrates how marketers make everyday and long-run decisions. Applications based on diverse organizations appear in each chapter. An interactive student study disk is included; five student supplements are also available. Annotation copyright by Book News, Inc., Portland, OR
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Book details

List price: $78.00
Edition: 2nd
Copyright year: 1988
Publisher: Prentice Hall PTR
Binding: Cloth Text 
Pages: 607
Weight: 2.992
Language: English