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Contemporary Retailing

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ISBN-10: 0023099909

ISBN-13: 9780023099908

Edition: N/A

Authors: John L. Beisel

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Book details

Publisher: Prentice Hall PTR
Binding: Cloth Text 
Pages: 823
Language: English

Career Opportunities in Retailingp. 1
Overview of Retailingp. 37
Retail Institutionsp. 63
Store Location Decisionsp. 103
Planning the Storep. 143
Retail Organizationp. 171
Managing Human Resourcesp. 197
Understanding the Customerp. 231
Planning for Sales: The Merchandise Budgetp. 267
Planning Merchandise Assortmentsp. 295
Sources of Merchandisep. 327
The Retailer-Supplier Relationshipp. 357
Merchandise Controlp. 393
Pricing Decisionsp. 425
Retail Advertisingp. 455
Sales Promotion, Customer Service, and Retail Creditp. 487
Personal Selling in Retailingp. 523
Retail Accounting and Controlp. 553
Nonstore and Service Retailingp. 583
Legal and Technical Aspects of Retailingp. 611
Table of Contents provided by Blackwell. All Rights Reserved.