Warriors on the High Wire The Balancing Act of Brand Leadership in the 21st Century

Name: Warriors on the High Wire The Balancing Act of Brand Leadership in the 21st Century
Availability: OutOfStock
ISBN: 9780007112296

ISBN-10: 0007112297

ISBN-13: 9780007112296

Edition: 2001

Authors: Fiona Gilmore

30 day, 100% satisfaction guarantee!

Out of stock

We're sorry. This item is currently unavailable.

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

This text contains a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business. It includes comparisons between different strategies and definitions of best practice.

Book details

Copyright year: 2001
Publisher: Unknown Publisher
Binding: Hardcover
Pages: 215
Size: 6.26" wide x 9.45" long x 0.98" tall
Weight: 1.100
Language: English



Acknowledgements


Contributors' Biographies


Introduction




Armani: The Cult of the Fashion Brand: Defining Style Across Six Continents



Disney: Managing a Magical Brand



INSEAD: Management Education with a Mission



Psion: The Battle for Wire-free Working



Reuters: Transforming the Brand for the Information Age



Sony: Re-inventing Itself to Keep Ahead in the Networked World



Sunday: New Brand Building Through a Unique Personality



Visa International: The Serendipity of a Name



Vodafone: Post-Aquisition: The Challeng of Brand Migration



Vorwerk: Building a Brand Without Advertising



Wales: Can a Country Be a Brand?



Wal-Mart Asda: the Revival of a Brand



Yahoo!: The Beginnings of a Brand


Glossary


Index