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Big Idea

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ISBN-10: 0006532349

ISBN-13: 9780006532347

Edition: 2001

Authors: Robert Jones

List price: $14.99
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The Big Idea uses real-life examples to demonstrate how in the future the war in the marketplace will be a war of ideas. Robert Jones maps this territory and shows how big ideas make great companies.
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Book details

List price: $14.99
Copyright year: 2001
Publisher: HarperCollins Publishers Limited
Publication date: 11/1/2001
Binding: Paperback
Pages: 224
Size: 5.10" wide x 7.80" long
Weight: 0.374
Language: English