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ISBN-10: 0002006499

ISBN-13: 9780002006491

Edition: 2003

Authors: Paul Brent

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Description:

What's beer all about? It's certainly not about brewing. Canada's two largest breweries continue to slug it out over products that, with a few exceptions, taste pretty much the same to the average Canadian beer-drinker. In fact, it was the average "Joe," with his"I am Canadian" rant, who initiated the most recent skirmish in the decades-long battle for Canada's beer drinking money. The nationalism palpable, the beer mostly invisible, "I am Canadian" became a brand-saving salvo in the re-launch of Canadian.Business writer Paul Brent examines the business of big beer in Canada, revealing the foibles and follies of a multi-million dollar industry. Beginning with a behind-the-headlines look at…    
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Book details

Copyright year: 2003
Publisher: HarperCollins Publishers
Binding: Hardcover
Pages: 256
Size: 6.31" wide x 9.44" long x 0.93" tall
Weight: 0.990
Language: English

Paul Brent is a journalist for the National Post , focusing on consumer and business issues. He has been following the consumer and corporate dealings of the big brewers for more than a decade, chronicling the comings and goings in the corporate suites of Labatt and Molson. He spent several years as a consumer products and marketing reporter with the Financial Post . Paul Brent lives in Toronto with his wife, daughter, faithful dog and refrigerator of cold beer.