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    Tourism The Business of Travel

    ISBN-10: 0137147295
    ISBN-13: 9780137147298
    Author(s): Roy A. Cook, Laura J. Yale, Joseph J. Marqua
    List price: $139.40
    Buy it from: $3.48
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    List Price: $139.40
    Edition: 4th
    Publisher: Prentice Hall PTR
    Binding: Paperback
    Pages: 432
    Size: 8.25" wide x 10.50" long x 0.75" tall
    Weight: 2.068
    Language: English

    The Traveling Public and Tourism Promoters
    Introducing the World's Largest Industry, Tourism
    Marketing to the Traveling Public
    Delivering Quality Tourism Services
    Bringing Travelers and Tourism Service Suppliers Together
    Capturing Technologies' Competitive Advantages
    Readings
    Integrative Cases
    Tourism Service Suppliers
    Transportation
    Accommodations
    Food and Beverage
    Attractions and Entertainment
    Destinations
    Readings
    Integrative Cases
    The Service and Hospitality Environment
    Economic and Political Impacts of Tourism
    Environmental and Social/Cultural Impacts of Tourism
    Sustaining Tourism's Benefits
    Exploring the Future of Tourism
    Readings
    Integrative Cases
    Geography: Your Window to the World
    Tourism Research
    Choosing a Career and Finding a Job

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    • Due Date: 8/14/2015

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