List Price: $161.00Copyright Year: 2011Publisher: Prentice Hall PTRPublication Date: 7/20/2010Binding: HardcoverPages: 552Size: 7.00" wide x 9.25" long x 0.75" tall Weight: 1.826Language: English
For undergraduate courses in Business Marketing. A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Pfoertsch aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.
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