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    Business to Business Marketing Analysis and Pratice

    ISBN-10: 0136058280
    ISBN-13: 9780136058281
    Edition: 2011
    Author(s): Waldemar Pfoertsch, Joseph Giglierano, Robert Vitale
    Description: For undergraduate courses in Business Marketing. A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Pfoertsch aims to help students with limited marketing  More...
    List price: $161.00
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    List Price: $161.00
    Copyright Year: 2011
    Publisher: Prentice Hall PTR
    Publication Date: 7/20/2010
    Binding: Hardcover
    Pages: 552
    Size: 7.00" wide x 9.25" long x 0.75" tall
    Weight: 1.826
    Language: English

    For undergraduate courses in Business Marketing. A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Pfoertsch aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.

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