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    Microeconomics and Behavior

    ISBN-10: 0073375942
    ISBN-13: 9780073375946
    Edition: 8th 2010
    Author(s): Robert H. Frank
    List price: $155.99
    Buy it from: $64.41
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    List Price: $155.99
    Edition: 8th
    Copyright Year: 2010
    Publisher: McGraw-Hill Education
    Publication Date: 11/1/2009
    Binding: Hardcover
    Pages: 640
    Size: 8.75" wide x 11.00" long x 1.25" tall
    Weight: 3.542
    Language: English

    Robert H. Frank is an economics professor at Cornell's Johnson Graduate School of Management and a regular "Economic View" columnist for the "New York Times", and a Distinguished Senior Fellow at Demos. His books, which have been translated into 22 languages, include "The Winner-Take-All Society" (with Philip Cook), "The Economic Naturalist", "Luxury Fever", "What Price the Moral High Ground?", and "Principles of Economics" (with Ben Bernanke).

    Introduction
    Thinking Like an Economist
    Supply and Demand
    The Theory of Consumer Behavior
    Rational Consumer Choice
    Individual and Market Demand
    Applications of Rational Choice and Demand Theories
    The Economics of Information and Choice under Uncertainty
    Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
    Cognitive Limitations and Consumer Behavior
    The Theory of the Firm and Market Structure
    Production
    Costs
    Perfect Competition
    Monopoly
    Imperfect Competition: A Game-Theoretic Approach
    Factor Markets
    Labor
    Capital
    Externalities, Public Good, and Welfare
    Externalities, Property Rights, and the Coase Theorem
    Government
    Index

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