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    International Marketing

    ISBN-10: 0073080063
    ISBN-13: 9780073080062
    Author(s): Philip R. Cateora, John L. Graham
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    List Price: $183.13
    Edition: 13th
    Publisher: McGraw-Hill Higher Education
    Binding: Hardcover
    Pages: 752
    Size: 8.75" wide x 11.00" long x 1.25" tall
    Weight: 3.784
    Language: English

    An Overview
    The Scope and Challenge of International Marketing
    The Dynamic Environment of International Trade
    The Cultural Environment of Global Markets
    History and Geography: The Foundations of Culture
    Cultural Dynamics in Assessing Global Markets Culture, Management Style, and Business Systems
    The Political Environment: A Critical Concern
    The International Legal Environment: Playing by the Rules
    Assessing Global Market Opportunities
    Developing a Global Vision through Market Research
    Emerging Markets Multinational Market Regions and Market Groups
    Developing Global Marketing Strategies
    Global Marketing Management: Planning and Organization
    Products and Services for Consumers
    Products and Consumers for Businesses
    International Marketing Channels
    Exporting and Logistics: Special Issues for Business
    Integrated Marketing Communications and International Advertising
    Personal Selling and Sales Management
    Pricing for International Markets
    Implementing Global Marketing Strategies
    Negotiating with International Customers, Partners, and Regulators
    Supplementary Material
    The Country Notebook Cases

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