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Essentials of Marketing : A Global-Managerial Approach

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ISBN-10: 0072935898

ISBN-13: 9780072935899

Edition: 10th 2006

Authors: William D. Perreault, E. Jerome McCarthy

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Book details

Edition: 10th
Copyright year: 2006
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Language: English