Ryanair How a Small Irish Airline Conquered Europe

Name: Ryanair How a Small Irish Airline Conquered Europe
Availability: OutOfStock
ISBN: 9781845130831

ISBN-10: 1845130839

ISBN-13: 9781845130831

Edition: 2005

Authors: Siobhan Creaton

List price: $14.00

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Description:

The supercharged growth of this low-cost airline has actually changed the way countless people live their lives, whether it be Ireland's new "Ryanair Generation," for whom its cheap flights to Dublin have eliminated much permanent emigration to the UK, or the thousands of Britons now enabled to buy holiday homes in rural France. This is the first book to tell the full story of the Ryanair phenomenon, from its inauspicious beginnings to its current dominance, from the secret of its business strategy tonbsp;its cavalier stunts and practices. Siobhan Creaton has spoken to Ryanair employees past and present, as well as its top management and those at its major rivals like British Airways and…

Book details

List price: $14.00
Copyright year: 2005
Publisher: Quarto Publishing Group UK
Publication date: 5/1/2005
Binding: Paperback
Pages: 272
Size: 4.30" wide x 6.80" long x 0.89" tall
Weight: 0.506
Language: English