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| Preface | |
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| Foundations and Purposes of Trademark and Unfair Competition Law | |
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| Introduction to Trademark and Unfair Competition Law | |
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| Creation of Trademark Rights | |
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| Distinctiveness | |
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| Amazing Spaces, Inc. v. Metro Mini Storage | |
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| Universal Furniture Int'l, Inc. v. Collezione Europa USA, Inc. | |
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| Functionality | |
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| Franco & Sons, Inc v. Franek | |
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| In Re Becton, Dickinson and Company | |
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| Specialized Seating, Inc. v. Greenwich Indus., L.P. | |
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| Erbe Elektromedizin GMBH v. Canady Technology LLC | |
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| Christian Louboutin S.A. v. Yves Saint Laurent America, Inc | |
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| Use | |
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| Registration | |
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| Problem 5-7A: Celebrity Names | |
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| Scope and Enforcement of Trademark Rights | |
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| Geographic Limits on Trademark Rights | |
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| Confusion-Based Trademark Liability Theories | |
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| Problem 7-12A: Brother Billy and the Baptists' Bathrooms | |
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| Non-Confusion-Based Trademark Liability Theories | |
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| Visa Int'l Service Assoc. v. JSL Corp. | |
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| Notes and Questions | |
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| Dspt Int'l, Inc. v. Nahum | |
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| Newport News Holdings Corp. v. Virtual City Vision, Inc. | |
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| Microsoft Corp. v. Shah | |
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| Permissible Uses of Another's Trademark | |
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| Fortune Dynamic, Inc. v. Victoria's Secret Stores Brand Mgm't, Inc. | |
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| Notes and Questions | |
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| Toyota Motor Sales, U.S.A., Inc. v. Tabari | |
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| The Univ. of Alabama Board of Trustees v. New Life Art, Inc | |
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| Notes and Questions | |
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| Rosetta Stone Ltd. v. Google, Inc. | |
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| False Advertising | |
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| Problem 10-3A: Lanham Act False Advertising v. Other Federal Labeling Regulations | |
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| Trafficschool.com, Inc. v. Edriver, Inc | |
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| Notes and Questions | |
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| Trade Identity Rights in One's Persona: Endorsement, Attribution, and Publicity | |
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| Remedies | |
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| Voice of the Arab World v. MDTV Medical News Now, Inc | |
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| Nightingale Home Healthcare, Inc. v. Anodyne Therapy, LLC | |
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| Exploitation of Trademarks | |
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| Trademark Transactions | |
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| Statutory Materials | |
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| U.S. - Federal Law | |
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| Trademark Act of 1946 ("Lanham Act") | |
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| Counterfeiting | |
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| Rules of Practice in Trademark Cases (Excerpts) | |
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| Trademark Manual of Examining Procedure (TMEP) -8<sup>th</sup> ed. (Excerpts) | |
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| U.S. - State Law (Rights of Publicity) | |
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| California | |
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| Indiana | |
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| New York | |
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| Tennessee | |
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| International Materials | |
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| Agreement on Trade-Related Aspects of Intellectual Property Rights ("TRIPS") (Excerpts) | |
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| Paris Convention for the Protection of Industrial Property (Excerpts) | |
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| Uniform Domain Name Dispute Resolution Policy | |
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| Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks | |
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| North American Free Trade Agreement (Excerpts) | |
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| EC Trademark Directive (Excerpts) | |