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    George Gerbner A Critical Introduction to Media and Communication Theory

    ISBN-10: 1433109875
    ISBN-13: 9781433109874
    Edition: 2011
    Author(s): Michael Morgan
    Description: One of the world's most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries,  More...
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    List Price: $36.95
    Copyright Year: 2011
    Publisher: Peter Lang
    Publication Date: 11/30/2011
    Binding: Paperback
    Pages: 176
    Size: 6.00" wide x 9.00" long x 0.50" tall
    Weight: 0.594
    Language: English

    One of the world's most influential and prolific media scholars, George Gerbner played a major role in the development of communication theory and research. His critical approach to mass communication changed the way we think about media industries, the messages and images they produce, and their social and cultural impacts. Gerbner is most widely known for his decades of work on television violence, but his research and writing focused on many other vital aspects of the symbolic cultural environment. This book provides a broad-based introduction to Gerbner's theories of mass communication, his long-term research on media content and effects, and the critical and policy contributions of his work. Although hundreds of studies have been conducted based on Gerbner's ideas, this is the first volume to provide a concise and comprehensive overview of his many contributions to the field.

    Michael Morgan is CEO of Herrmann International Asia, a company specialising in creativity and innovation in business, and has had over 15 years of experience in helping people and organisations in this area. He is the author of Creating Workforce Innovation and is an internationally acclaimed speaker and presenter.

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