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    CB5 (With Marketing Coursemate With Ebook Printed Access Card):

    ISBN-10: 1133629687
    ISBN-13: 9781133629689
    Author(s): Barry J. Babin, Eric Harris
    Description: Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning  More...
    List price: $79.95
    Buy it from: $9.82
    Rent it from: $31.75
    This item will ship on Tuesday, December 23 .

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    List Price: $79.95
    Edition: 1st
    Publisher: Cengage Learning
    Binding: Paperback
    Pages: 384
    Size: 8.25" wide x 10.50" long x 0.55" tall
    Weight: 2.354
    Language: English

    Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential consumer behavior topics through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest consumer behavior statistics and contemporary examples in this edition reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB5 CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. In an unforgettable presentation focused on students' needs, CB5 brings consumer behavior to life.

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    • Due Date: 6/2/2015

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