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ISBN: 9780980986976

ISBN-10: 0980986974

ISBN-13: 9780980986976

Edition: N/A

Authors:

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Description:

Copywriting That Works: Bright Ideas to Help You Inform, Persuade, Motivate and Sell. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. It will guide you through the process of producing copy that works - no matter your objective or target market. From branding to hard sell, from newspaper and magazine ads to direct response marketing, from Google ads to website copy and social media, Copywriting That Works... works The book will show you how to: develop concepts that command your target market's attention; write headlines, body copy and calls to action that hit your mark and meet your…

ISBN-10: 0980986974

ISBN-13: 9780980986976

Edition: N/A

Authors:

Description:

Book details