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    Striking Images Vintage Match-Book Cover

    ISBN-10: 0811851435
    ISBN-13: 9780811851435
    Edition: 2006
    Author(s): Monte Beauchamp
    Description: From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting  More...
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    List Price: $16.95
    Copyright Year: 2006
    Publisher: Chronicle Books LLC
    Publication Date: 4/27/2006
    Binding: Paperback
    Pages: 272
    Size: 5.25" wide x 7.00" long x 1.25" tall
    Weight: 1.144
    Language: English

    From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the ubiquitous matchbook's art to life in all its pulp panache and visual zing.

    Monte Beauchamp edited The Life & Times of R. Crumb from St. Martin's Press, and the popular Blab! series. His work has appeared in Print, Communication Arts, American Illustration, and the New York Festival's Annual of Advertising. He lives in Chicago, IL.

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