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Striking Images Vintage Matchbook Cover Art

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ISBN-10: 0811851435

ISBN-13: 9780811851435

Edition: 2006

Authors: Monte Beauchamp

List price: $16.95
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Description:

From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the…    
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Book details

List price: $16.95
Copyright year: 2006
Publisher: Chronicle Books LLC
Publication date: 4/27/2006
Binding: Paperback
Pages: 272
Size: 5.25" wide x 6.75" long x 1.00" tall
Weight: 1.122
Language: English

Monte Beauchamp edited The Life & Times of R. Crumb from St. Martin's Press, and the popular Blab! series. His work has appeared in Print, Communication Arts, American Illustration, and the New York Festival's Annual of Advertising. He lives in Chicago, IL.